As a film event aimed at promoting the exchange and mutual learning of films between China and Italy and the integration of film and cultural tourism industries, the 6-day Italian Film Week was held on the occasion of the 50th anniversary of the establishment of diplomatic relations between China and Italy. The high attention, strong support and positive response of the general public has attracted more than 5,000 people from all walks of life to participate in film forums, exhibition posters, movie watching and other activities.