"The Beach of Convention and Exhibition" is one of the four business cards created by Qingdao West Coast New District. On the morning of November 30th, the 2022 Qingdao West Coast New Area key exhibition activities and the 32nd Qingdao International Beer Festival Investment Cooperation Conference were held. It is reported that in 2022, the West Coast New Area plans to hold more than 470 exhibitions, including 68 key exhibitions. The 32nd Qingdao International Beer Festival is planned to be held from July 15 to August 7 and lasts for 24 days.
68 key exhibition activities planned to be held in 2022
Qu Jie, director of the Convention and Exhibition Industry Development and Promotion Center of the West Coast New Area, said that the new district will continue to explore a new model for organizing exhibitions under the normalization of the epidemic. In 2022, it plans to hold 68 key exhibition activities, including 16 conferences (forums), 25 exhibitions, and 17 Festivals and 10 events. At the meeting, the 2022 Qingdao Film and Television Expo, the 6th East Asia Maritime Cooperation Platform Qingdao Forum, the 2022 Qingdao Phoenix Music Festival, the 2022 Qingdao Gaia Electronic Music Festival and the 32nd Qingdao International Beer Festival respectively discussed the background of the event, preparations, and investment information, etc. Make a special release.
It is reported that the 2022 Qingdao Film and Television Expo is planned to be held in August, with the establishment of research forums, exhibitions and screenings, venture capital transactions, honors and other sections. The Expo will focus on film and television content, technology and talents, and accurately curate the market, industry and new forces, and build a film and television industry exhibition and trading platform, a film and television project talent incubation platform, and an international communication and exchange platform.
The 6th East Asia Maritime Cooperation Platform Qingdao Forum is planned to be held in April. The opening ceremony and main forum, sub-forums, East Asia Ocean Expo, etc. will be held. New technologies, new achievements and new products in the fields of data and artificial intelligence.
The Qingdao Phoenix Music Festival will be held in May next year, and will comprehensively upgrade the artist lineup, production team, art trends, content packaging, etc. In June, the first domestic science and technology-themed electronic music carnival—2022 Qingdao Gaia Electronic Music Festival will be held in the new district for the first time. It is expected that "online + offline" will reach over 100 million exposure.
The highly anticipated 32nd Qingdao International Beer Festival is planned to be held from July 15 to August 7. It will adhere to the direction of internationalization, popularization, marketization, and quality to create "Asia's largest outdoor festival." Liu Shuwu, Chairman of Huangfa Group, said that the 32nd Qingdao International Beer Festival will recruit and cooperate from nine major sectors including brand beer, specialty food, cultural performances, fashion events, sports events, advertising resources, online marketing, tourism research, and IP development. Partners, continue to amplify the commercial effects of industrial clusters, brand clusters, and cultural clusters, and jointly promote the Qingdao International Beer Festival, the city's IP platform and link.
At the meeting, Huangfa Group signed the 32nd Qingdao International Beer Festival strategic cooperation agreement with Qingdao Daily Newspaper Group, Wufeng Technology, Alibaba Big Entertainment Youku, and Feifei Sports. At the scene, the new district also provided 6 companies that were awarded the "Quality Partners of the 31st Qingdao International Beer Festival", 5 manufacturers that were awarded the "Quality Participating Manufacturers", and the No. 1 in the "31st Qingdao International Beer Festival". Barrel Beer's "titled partner" Qingxi Golden Beer was awarded a commendation.
More than 600 large-scale exhibition activities will be held in 2025
In recent years, the new district has vigorously developed the convention and exhibition industry, and the scale and level of conventions and exhibitions have been continuously improved, forming a "convention, exhibition, festival, tour, performance" and other integrated "convention and exhibition" pattern. The popularity and reputation of the new district have been greatly improved. At the critical point from "quantitative change" to "qualitative change". A few days ago, in order to promote the high-quality development of the convention and exhibition industry with greater efforts and higher standards, the West Coast New Area issued the "Implementation Opinions of Qingdao West Coast New Area on Building the Most Beautiful Convention and Exhibition Coastal Zone to Build an International Convention and Exhibition Area" (hereinafter referred to as the "Implementation Opinions").
"This is the first time since the establishment of the new district that the exhibition work has been raised to the height of the development strategy of the new district, which fully reflects the positive attitude and firm determination of the new district to vigorously develop the convention and exhibition industry." Shao Rui, deputy district director of Qingdao West Coast New District, said that the new district will Strive to realize the internationalization, specialization, marketization and standardization of the exhibition industry by 2025. In the future, there will be more than 600 large-scale convention and exhibition activities held in the new district each year, the annual exhibition area will exceed 1.5 million square meters, and the consumption will exceed 30 billion yuan. The annual number of international exhibitions and conferences will exceed 100, and the number of exhibition projects certified by international authorities such as the Global Exhibition Industry Association and the International Conference and Conference Association will reach more than 5 in total. While further enhancing the international influence of the "four business cards", the new district will also form more than 10 local brand exhibition activities, introduce and cultivate more than 5 leading exhibition companies with strong competitiveness, and increase more than 15 convention and exhibition companies on the plan .
It is understood that in terms of speeding up the layout of facilities, the West Coast New Area will create the most beautiful exhibition coastal zone with "one city, two islands and multiple points" connected in series. The new area will highlight the "One City" drive of Qingdao World Expo City, create a supporting ecosystem of "Exhibition Hall + N", and build Qingdao World Expo City into a world-class comprehensive service body for exhibitions with complete functions, complete supporting facilities and a high degree of specialization. The new area will amplify the "two islands" effect of Phoenix Island and Starlight Island, and create a cluster of exhibition facilities for the two conventions. The new area will gradually form a "global collaboration, point-to-surface linkage" exhibition layout, based on "multi-point" support, and form a development pattern of multi-type facilities and multi-business integration.
The West Coast New Area will strengthen support and guarantees from seven aspects including talents, funds, and publicity. It will study and issue supporting policies for the "Implementation Opinions", give full play to the role of policy guidance, increase policy support, and empower convention and exhibition enterprises to become bigger and stronger, and explore Establish various forms of risk sharing and compensation mechanisms, and provide financing guarantee support for convention and exhibition enterprises through the establishment of loan risk compensation funds and special interest discounts.