The 2023 China Network Audiovisual Boutique Creation Summit will officially open on August 24th on the west coast of Qingdao. This afternoon, the "Policy and Research Results Release" as a featured event of the summit was officially held at the West Coast Starlight Island Convention Center. Experts from the State Administration of Radio, Film and Television shared valuable insights on the trend analysis and policy direction of online audiovisual creation in the first half of 2023, relevant standards for naming and technical quality of online audiovisual videos, and the practice of large screen interactive platforms for online audiovisual content. Expert teams from Tsinghua University, Beijing Normal University, Nankai University, and other universities conducted on-site discussions and shared research results on the creation of online audiovisual works from multiple perspectives such as artificial intelligence, overseas dissemination, and short drama trends. In the current era where the online audio-visual audience has exceeded one billion, the Online Audiovisual Boutique Creation Summit brings together top domestic creators, researchers, and platform decision-makers to provide direction for online audiovisual boutique creation.
From the bottom to the tip, analyze the high-quality audiovisual products on the internet
Data shows that by 2023, the number of online audio-visual users in China has reached 1.04 billion, while the number of instant messaging users in China is 1.038 billion. "There are not as many people making phone calls as watching videos. As the Z generation audience grows into the main force of entertainment consumption, online audio-visual works have also become the most popular field of consumption. At the first forum of the "2023 China Network Audiovisual Boutique Creation Summit", attending experts presented the current pattern of network audiovisual products from two directions: "bottom" and "top".
From the perspective of underlying data, the naming and formatting of online audiovisual works are constantly being standardized. Li Xia, a senior engineer at the Radio and Television Planning Institute of the State Administration of Radio, Film and Television, stated on site that based on data from mainstream video platforms and past domestic and international standards, a total of 9 video formats have been named. By using them on various video platforms, viewers can feel the difference in clarity, which helps to enhance the consumption experience of online audiovisual works. According to data from the top of the tower, the market size of the online audio-visual industry exceeded 700 billion yuan last year, including 292.83 billion yuan for short videos and 124.96 billion yuan for online live streaming. Compared to the national box office of 60 billion yuan, the online audio-visual industry is clearly more dynamic and growth oriented, and it also makes practitioners passionate: the field of online audio-visual works gathers the most creative young people at present.
Keep up with the trend of online audio-visual technology
The analysis of the development trend of online audio-visual creation released on the forum site shows that the major trend of online audio-visual creation in recent years is obvious: realistic themes continue to occupy the mainstream position, excellent traditional culture has become a treasure trove of creative inspiration, online audio-visual works continue to integrate types, and the integration of new audio-visual technologies continues to increase their attractiveness to audiences. This year's hit drama 'Crazy' and popular animation 'Chinese Qitan' have respectively verified the attractiveness of realistic themes and traditional culture to audiences.
The application of AI has gradually extended from the film industry to the field of online audiovisual works. Experts from academia are focused on exploring innovation and the application of new technologies in online audiovisual works. Professor Si Ruo from the School of Journalism and Communication at Tsinghua University has released a report on the current status of the application of Generative Artificial Intelligence (AIGC) in the entertainment industry. With the application of AIGC, the film and television industry has undergone comprehensive reforms from script creation, digital character creation to poster production, and character face changing in science fiction movies can be easily achieved. The application of artificial intelligence in online audiovisual works will bring about a comprehensive disruption from production to promotion. From "Wandering Earth" to "Investiture of the Gods Part One", Qingdao is a filming location for Chinese science fiction films and mythological epics. The application of AI technology in the film and television industry has also attracted Qingdao filmmakers to constantly explore and create artistic masterpieces with rich technological content in the "City of Film".