As expected, the explosion of the film industry finally arrived on the first day of the Chinese New Year. According to data from the National Bureau of Statistics, the box office on the first day of the Chinese New Year in 2025 (January 29) was 1.805 billion yuan, with 35.1512 million moviegoers, both surpassing the first day of the Chinese New Year in 2021 and setting new records for daily box office and moviegoers. According to statistics from Qingdao, the box office of island city movies also reached a historical high on the first day of the Chinese New Year, with a daily box office of 19.21 million and 359000 viewers, an increase of 30% compared to the same period last year. Before the Spring Festival, the island city launched measures such as "traveling with movies", "enjoying delicious food with movies", and China UnionPay's "discount of 15 yuan for every 30 yuan spent" movie consumption vouchers, vigorously boosting the film and cultural tourism consumption markets and achieving significant results. With the fermentation of movie reputation, it is expected that there will be a sustained wave of movie watching during the Spring Festival holiday.