1. Basic situation

Since 2017, under the guidance of the Qingdao Municipal Bureau of Culture and Tourism, Pingdu City has actively promoted the standardized screening of non-profit films in rural areas. According to the requirement of "one movie per village per month", an annual investment of 2.5704 million yuan has been made to show 21,420 movies. , Is the county and city with the most screenings in Qingdao district and city.

2. Main measures and activities

(1) The movie "Housewarming" shot by Pingdu City was successfully selected as the promotion program of the theme screening event of "Meeting the Party's 19th National Congress and Achieving a Well-off Chinese Dream".

It is written by Pingdu writer Jiang Xiaoju and directed by the famous director Yin Dawei. It is distributed and screened in urban and rural areas across the country through the National Rural Public Welfare Film Screening Platform. "Housewarming" takes the changes of Fujiaya Village in Dongge Street, Pingdu City as its prototype. Through the artistic technique of "big photo", it reveals that under the background of urbanization, a number of rural areas have become "villages in cities", and a generation of farmers has become The "fission" and labor pains of the citizens show people's living conditions toward love and goodness and their unremitting pursuit of a better life. They are actively promoting the display of Pingdu customs, reflecting the regional characteristics of Pingdu, and improving the quality of Pingdu citizens. The role is a masterpiece that reflects the spirit of the times, shows the style of the times, and embodies the characteristics of Pingdu. Since it was screened nationwide in October 2016, there have been more than 8,500 screenings and more than 2.4 million people watched.

(2) Exploring a new mode of public welfare film screening in rural areas.

The first is to hold a film launch ceremony.

Movies entering the countryside have been listed in the municipal government’s livelihood facts for many times. In August 2020, the launching ceremony of “Movies and Operas Entering the Villages” will be held at the Cultural Square of Xujia Village, Liaolan Town. On April 16, 2021, the Qingdao City Film Work Site will be held At the same time, the launching ceremony of "Xiqu and Movies Entering the Village to Benefit the People" was held in Hou Village, Xidian, Baishahe Street. The leaders of Qingdao Municipal Bureau and other six districts and cities came to participate. Through the form of "Xiqu Show + Movie Screening", Attracted more than 1,000 villagers to come to watch, deeply loved and praised by the masses.

The second is to carry out "order-based" services.

Since 2020, several township cultural full-time cadres meetings have been held to discuss the integration of film and the masses. According to regional characteristics and mass needs, each town and street has ordered more than 20,000 films, and the audience's viewing rate and participation have been significantly increased. .

The third is to open a new mode of indoor viewing.

Faced with the epidemic situation in 2020, after investigation, the city’s 1,785 screening points were sorted out, and 298 indoor concentrated screening points were finally determined, and the National Day node was used to organize a month-long theme screening activity of "Study Era Code Celebrating Prosperity and Hua Chapter". A total of 7,200 outstanding patriotic-themed films such as the "Civil Code of the People's Republic of China" and "This Moment·2019 Military Parade" were screened to meet the diverse needs of the masses.

The fourth is to innovatively hold themed film screenings.

In 2017, in cooperation with Qingdao Fire Bureau, we launched "Fire Fighting A Thousand Films Entering the Community", and screened a number of anti-cult films such as "Core Values of Socialism", "Chinese Dream" and "Return, Beware of Cults" and other anti-cult films, which are well received by the community. The public praised.

In 2019, we will carry out excellent domestic film screenings. Each village will screen a classic film that promotes the main theme every month, such as "Xiyingmen" and "Landmine Warfare". The village horn broadcasts and promotes the public to celebrate the 70th anniversary of the founding of the People's Republic of China. Participation and attention.

In 2020, “Passionate August, Happy Summer” will be held in Pingdu City. The “Three Enters” activity of public welfare films entering the square, the community, and the enterprise will be held in 2020. For the first time, 16 movies will be shown to citizens, which will further enrich the cultural life of the citizens.

In 2021, in cooperation with the Pingdu branch of China Minsheng Bank to carry out the "Red Inheritance·Light and Shadow Tribute" public welfare film into the community activities, to send a rich cultural "dinner" to residents of Kaiyuan City, and cooperate in the development of investor education caravans at the Pingdu High-speed Railway Station Illegal fund-raising propaganda and broadcasting of red films have benefited more than 2,000 people, and more and more citizens have enjoyed the experience of watching movies for free.

Fifth, we will do a good job in supervision of "online + offline" screening.

A WeChat platform of "Pingdu Public Welfare Movies" was established. Each screening team took photos of the actual screenings before and during the screening and sent them to the group, and promptly found problems and provided corrections.

3. Development plan for the next four years (2021-2025)

The first is to explore new ways of indoor screening of rural public welfare films, and gradually realize the transition from "mobile" to "fixed", and from "outdoor" to "indoor". For example, Nancun Cinema, Pengcun Cultural Auditorium in Liaolan and other venues can try rural public welfare film indoor screenings, so that ordinary people can enjoy the comfort of indoor viewing.

The second is to implement the precise supply model of "people ordering orders and government orders", and gradually realize the shift from "I send you to see" to "I need you to send". Questions about the source of the film need to be publicized in batches through the village (community) bulletin board, questionnaire survey, newspaper, WeChat official account, etc. The combined form of "paper quality + digitalization" satisfies the order preferences of different age groups, realizing precise supply of film resources, and realizing rural public welfare film screenings.