??On September 9th, Hera International Film Week Global Press Conference was held in Qingdao. The press conference was started with a short video which gave a detailed introduction to the event by presenting eight sessions: "International Film Festival - Only the Best", "Discover Asia", "Classics Restoration", "Explore the World", "Special Tribute", "Workshop", "Sharing And Exchanges" and "Next Generation".

The event was jointly initiated by "the King of Cannes" Pierre Rissient, founder of Festival of the Three Continents Alain Jalladeau and Marceline Girol, the exclusive franchise owner of the Cannes International Film Festival. On the spot, Marceline Girol said that the Hera International Film Week is not a common film festival. It is very professional, and "only the professionals can become a member. So this is about exchanges within the industry. The festival commitsitself to cultivating new talents in this industry."Pierre Rissient explained it in a frank way. He thought that the festival has a good influence on the Chinese audience in that it is a great chance for them to see and learn about different lifestyles around the world.??